The Suncoast chapter culminated its single-sourcing summer series with Ann Rockley's Information Architecture for Content Management QuickStart Workshop. We met Saturday, August 7, at the University of Tampa for our day-long workshop.

The turnout was great. The workshop could accommodate 36 participants; we had 34. Fifteen of the attendees were from out of state—Seattle, Milwaukee, San Francisco, Atlanta, San Diego, Ohio, Maryland, Indiana, and Washington, DC—from companies such as United Airlines, Coca Cola, Microsoft, Honeywell, NASA, and a U.S. government organization. Industries such as real estate, financial, accounting, medical devices, airlines, entertainment, and healthcare were represented.

Ann gave us this definition of a unified content strategy. It is a repeatable method of

• Identifying content requirements up front.
• Creating consistently structured content for reuse.
• Managing content in a definitive source.
• Assembling it to meet users' needs.

A unified content strategy consists of three components: a content management system, reusable content, and unified processes. Our workshop focused on the information architecture piece of content management. Information architecture involves analyzing, building content models, determining the granularity of content, designing metadata, managing reuse, defining the repository architecture, and deciding workflow.

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