Are you a chapter or SIG leader? If so, chances are you've heard of the STC transformation. If not, there's a good chance you haven't heard of the transformation. The following few paragraphs will provide a very brief introduction to the transformation work, and the following resources will provide you with more details, updates, etc.:

* transform@stc.org -- Get answers to questions or provide suggestions, comments, etc., and you will get an answer or a response within 2 business days

* Transformation News listserv (transform@lists.stc.org) -- Opt in and receive updates and news about the transformation, status/progress updates, notifications of Web site updates, etc. (sign up via the transformation Web page, below, beginning Thursday, July 15)

* www.stc.org/transformation -- Visit often to see the main repository of transformation information, and sign up for the Transformation News listserv (above) for update information

What started all this? And what's it really all about?

Frankly, the economy started all this. In short, STC income -- both membership dues income and conference income that underwrites the cost of memberships (you might not realize that your dues don't cover the actual costs of your membership) -- began to drop a few years ago, and the STC Board of Directors' efforts to cut costs did not solve our problem. When we dug into the cause of our drop in income, we found that many former members, for example, were unwilling to renew, because it meant paying for memberships that their companies had formerly covered.

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